SPLOG = SPAM + BLOG

Wednesday, February 22, 2006

AdSense Spammer #3

Here is yet another AdSense spammer who created over 1300 splogs in Blogger. This spammer's splog has a similar look and feel as the yesterday's spammer so he could be using a same tool to create his splogs or maybe even a same individual. His splog "content" are all from RSS feeds or scraped from other news sites including images. Here are some samples:

4512318.blogspot.com
4522170.blogspot.com
4523210.blogspot.com
4528849.blogspot.com
4532544.blogspot.com
4534967.blogspot.com
4538837.blogspot.com
454641.blogspot.com
4556320.blogspot.com
4557724.blogspot.com
4583310.blogspot.com
4583674.blogspot.com
4592123.blogspot.com
4596544.blogspot.com
4596587.blogspot.com
4599987.blogspot.com
ad11587.blogspot.com
ad17515.blogspot.com
ad18749.blogspot.com
ad3232.blogspot.com
ad3378.blogspot.com
ad35491.blogspot.com
ad3563.blogspot.com
ad36633.blogspot.com
ad36944.blogspot.com
ad3947.blogspot.com
ad39475.blogspot.com
ad41106.blogspot.com
ad5342.blogspot.com
ad53819.blogspot.com
ad62411.blogspot.com
ad66780.blogspot.com
ad69924.blogspot.com
ad75954.blogspot.com
ad79378.blogspot.com
ad81302.blogspot.com
ad84795.blogspot.com
ad90869.blogspot.com
ad94247.blogspot.com
ad95019.blogspot.com
asd412705.blogspot.com
asd412814.blogspot.com
asd413500.blogspot.com
asd415078.blogspot.com
asd415698.blogspot.com
asd417003.blogspot.com
asd41910.blogspot.com
asd421594.blogspot.com
asd425378.blogspot.com
asd425731.blogspot.com

Although the splogs above are mostly RSS feed based splogs he does have some splog like below as well as countless others that are what I'd classify as link splogs. They contain links to his own "made for AdSense" website to both draw traffic and to manipulate Google search results. He even uses a different AdSense account for his target sites. The AdSense ID on 1300+ splogs is pub-6546712460553017 and AdSense ID on his target page is pub-0720858052241313.

ad3232.blogspot.com
ad3563.blogspot.com
ad79378.blogspot.com
k15734.blogspot.com
k36357.blogspot.com
k51477.blogspot.com
k52008.blogspot.com
k72150.blogspot.com
k90978.blogspot.com
n67490.blogspot.com
oijk1477.blogspot.com
oijk25937.blogspot.com
r46032.blogspot.com
r53765.blogspot.com
r774.blogspot.com
r81543.blogspot.com

I think this AdSense spammer is sort of a litmus test going forward. Google was very quick to send a clear message that creating thousands of splogs with AdSense ads is not something that's tolerated. However I do wonder if Google is equally quick to ban AdSense account of his target webpage. Another words, will Google ban just one AdSense account or both? Here is a quote directly from the AdSense policy: "Do not participate in link schemes designed to increase your site's ranking or PageRank." Is creating hundreds or thousands of splogs be considered link scheme designed to increase site's ranking? I'm not an expert in how search engine works but I would think it is or at least an effort to manipulate search results. Here is another direct quote from AdSense policy: "In addition, publishers may not bring unnatural attention to sites displaying ads or referral buttons through unsolicited mass emails or unwanted advertisements on third-party websites." I think creating hundreds of blogs with links is indeed an unwanted advertisements on third-party websites to bring unnatural attention to a page. I'd say that's pretty clear violation of AdSense policy. I wonder if Google enforce this policy as currently stated. I sure hope I'm just preaching to the choir.

UPDATE (2/24/06 12:28am): Google has spoken. Google was quick to ban the AdSense account used for creating splogs however not for his own website the splogs were targetting. This essentially gives spammers a green light to create many splogs as they wish as long as the splog itself doesn't contain the AdSense ad. This begs the question of what Google would do if a same AdSense account was used for both the splogs and the target website. In fact I have a spammer that did just that.

UPDATE (2/28/2006 11:14pm) - I've underestimated the number of splogs this spammer created. I was looking at the incremental splog count instead of full splog count by this spammer. The full list as follows:

pub-6546712460553017.txt - 1554 splogs (32,085 bytes)

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